I am studying a course called “Social Impact by Youth Entrepreneurs”, and this is my first and only Action Project. This course guided me through learning the extense definition of entrepreneurship and its vast implications. I also learned a lot about myself, and what I truly cared about and valued. I learned how to craft a mission and a vision, a hedgehog concept, and a marketing and sales plan. Most of the activities throughout the course had to be developed around a fake or real entrepreneurship of our liking and doing, and I decided to use a small granola business my brother and I have been working on for the last 6 months for the activities. These activities clarified many things for me, and as I progressed in the course so would the effectiveness and organization of our little business.
For my Action Project I had to write a 2-minute pitch presenting my company, its market context, financial projection, competition and the barriers it may face, along with a series of other criteria. The following video is my pitch/presentation:
This is a transcript of my pitch:
Slide 1
Scoggin’s Granola breaks the unhealthy schemes that rise incertitude on whether granola is a healthy way to start your day, offering a homemade baked cereal rich in natural sugars, fats, and flavour!
Slide 2
If you are a regular granola consumer and you like to know what you are actually eating, you’ve probably heard of the terms “ Evaporated cane juice, molasses, brown rice syrup or oat syrup solids.” These are all sources of sugar you usually find in Granola, and yes, they are bound to be healthier than high-fructose corn syrup, but there is nothing like the raw, unprocessed panela Scoggin’s Granola uses as its only sweetener, along with raisins. Scoggin’s Granola is also baked in a slow-fire-like process, which permits the variety of oats to fully absorb the flavour of the panela, accompanied by peanuts, raisins, and dry coconut, which give you the right amount of energy to start your day.
Slide 3
Joshua Scoggin and myself have been working very hard for the last 6 months, taking the companies’ first steps with firmness and commitment. Scoggin’s Granola is sold in the following presentations: 60g, for a snack while in school or at work, or after a sports activity; breakfast sizes such as 340g and 400g, and family sizes such as 600g and 1kg.
Slide 4
We believe that separating the concepts of “business” and “world improvement” is a dichotomy. Presently, our business is developing in the Galapagos Islands, where hundreds if not thousands of tons of food are imported from the mainland every week. Scoggin’s Granola is implementing a project that supports local panela, peanuts, and coconut production, directly supporting the local economy, as well lowering the ecological footprint of the Galapagos population. Our company has an amazing sense of potentiality by the simple fact that there is presently no other local Granola producer in the Galapagos Islands; all of the Granola consumed in the Islands is imported. The Galapagos community has always stood out for its constant concern for the conservancy of this wonder of the world, and growing worries of the amount of imported food & goods continue to arise. Thus, a variety of initiatives that support local production have begun to appear. We believe that Scoggin’s Granola fits perfectly with the future trends that will further value sustainable, healthy, and local production. We know our product has the potential to grow and grow fast. We have planned an intense growth campaign for the next 4 months, expecting to also grow in profit that we intent to use mostly in the strengthening of the organizational pillar of the company.
After 4 months, both Joshua and I will be gone from the Galapagos Islands for at least a year, and our next goal is to leave behind a strong team of reliable individuals who will make sure of the companies’ continuity and further growth.
We are asking for what we believe to be a reasonably small amount: $5,000. Your return? A total of 8% on interest, yearly.
